Litmus Email Analytics

Evolve your email program and drive results across other channels.

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Go beyond opens and clicks

Track the email engagement metrics that matter most and easily identify top-performing campaigns.

Identify successful campaigns

Identify your most successful campaigns

Easily identify your most effective campaigns and gain detailed insights to improve future emails and strategies across other marketing channels.

Subscriber opens

See where your subscribers open

Learn which devices and apps your subscribers use most and optimize more effectively, increasing your overall email performance.

Map

Pinpoint subscriber geolocation

See the specific countries, regions, states, and cities where your subscribers are opening and make more informed design, send time, and copywriting decisions.

Forwards

Track forwards and prints

Discover how many times your email is printed, or when a recipient uses the “forward” button in their email client. Note trends with email sharing, high-performing or “viral” content, and evangelist behaviors.

Engagement graph

Duration of engagement

See how long your subscribers spend reading your email. Compare read rates by device to identify key areas for optimization.

Gain insights to optimize email and beyond

Learn how to make future campaigns more effective and drive success across your entire digital marketing mix.

Eye yellow

Optimize by device

Seeing an increase in mobile opens? Consider using responsive design to provide your mobile subscribers with the best email experience possible.

Phone yellow

Resonate in all environments

Are subscriber read rates higher on desktop than on mobile? Maybe your content isn’t mobile-friendly. Revisit your mobile design and strategy, and next time, see more engagement on mobile.

Gift yellow

Identify brand evangelists

See which subscribers are forwarding your emails the most. Consider rewarding those frequent forwarders by creating a loyalty program.

Envelope yellow

Send a win-back campaign

Are the same subscribers consistently skipping over your emails? Try adding them to a “disengaged” list and send a win-back campaign.

Insights

Share insights with your team

Identify common design or content themes across your most successful campaigns and share those insights with your broader marketing team to inform strategies across other channels.

Layout yellow

Experiment with HTML and CSS

Rendering engine, email client, and browser data puts progressive design power in your hands. Seeing lots of WebKit opens? Try using HTML and CSS3.

Email analytics for Designers

Email analytics for Designers

Learn who’s reading your email

See which email clients and rendering engines your subscribers use to better inform design decisions.

Inform your design

Break down engagement by device and focus your optimization efforts accordingly.

Track duration of engagement

Compare read rates by device and design an optimal subscriber experience for every environment.

Litmus for Designers

Email Analytics for Marketers

Track duration of engagement

Break down your open rate to see if subscribers read, skimmed, glanced or deleted your email. Compare read rates by device and identify key areas for optimization.

Optimize for every inbox

See which apps and devices your subscribers use, how long they read, if they shared, and where they’re located to provide a much more personalized experience.

Enable your team

Easily share reports with other members of your marketing team so they can inform strategies across other channels.

Litmus for Marketers

Email Analytics for Agencies

Send high-performing email at scale

Track detailed email engagement metrics and share insights from successful campaigns with your clients to help them identify strategies to use across their other marketing channels.

Personalize emails for every subscriber

With data down to the individual user level, you can create robust, targeted marketing campaigns for your clients.

Streamline your reporting

Use the FTP Option (available on the Pro Plan) to make data review and use seamless. No need to download reports, or search and filter for latest data. It will automatically be sent to you each day so you can use it to power your data warehouse or CRM.

Litmus for Agencies