BostonAug 2 - 4, 2017
September 21 - 22, 2017Park Central Hotel
Free from product pitches and meaningless hype, Litmus Live is all about content: teaching designers, developers, marketers, and strategists how to create emails that look great, perform well, and engage audiences.
With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!Get tickets
“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”
“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”
“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”
“Really impressed. Best industry conference I have attended. Really practical take aways.”
The San Francisco conference features a half day of single-track general sessions followed by a full day of marketing and development breakout sessions, community and speaker networking opportunities, and more. Three optional pre-conference workshops are also available for an additional cost. Check back often—we'll be updating the schedule as plans for the conference fall into place.
Morning Workshops* Requires purchase of workshop pass(es) to attend.
Advanced Responsive Email and Layouts | ALMOST SOLD OUTKevin Mandeville Product Manager at Litmus
If you know your way around basic HTML emails, simple media queries, and common email rendering quirks, but are confused by how to tackle the rendering challenges that come with advanced layout and responsive design concepts, this workshop is for you.
We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.
The following layout and structure techniques will be covered:
You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques works best for you
This is a hands-on workshop where you'll be live coding. Be prepared to bring a laptop and get your hands dirty with hacks!
Troubleshooting Email Like a ProJason Rodriguez, Product Manager at Litmus
Learn how to squash nearly any email bug in this hands-on workshop. Discover why email rendering is such a pain and dive into the most common pitfalls in modern email design. Together, we’ll discuss why email clients do what they do and fixes for almost every problem you’ll encounter in email design today. We’ll also take time to look at your own campaigns and work through solutions to improve your next send. Each attendee will be eligible to submit a campaign for inclusion.
What we’ll cover:
Leave with a strong understanding of how different email clients affect your emails, the bugs they introduce, and techniques for combatting any problems you may encounter when designing and developing HTML email campaigns.
This workshop is perfect for beginner to intermediate email designers and marketers looking to build and send more reliable and effective email campaigns.
This is a hands-on workshop. Be prepared to bring a laptop and get your hands dirty!
Targeted Emails & Lifecycle Messaging StrategiesChad White, Research Director at Litmus
One-size-fits-all broadcast emails are becoming gradually less effective. Subscribers expect more. They expect brands to routinely fulfill at least one facet of the paradigm of “delivering the right message to the right person at the right time.”
In this workshop, you’ll:
This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of personalization and triggered messaging.
Conference Day 1: General Sessions
Welcome + Opening Remarks
Overcoming Impostor SyndromeKathryn Grayson Nanz, G3 Communications
I don't know about you, but I'm very familiar with the feeling that I'm just sitting at my keyboard "faking it 'til I make it." But let me tell you a secret: We're all just making it up as we go...and that's the best part of our job! Impostor Syndrome holds us back and tells us that we don't deserve to be here, but it's wrong. We're gonna name, recognize, and take steps to overcome Impostor Syndrome—because when we push past that uncomfortable feeling and force ourselves into uncharted territory, that's where the good stuff happens.
Design and DataAlex Kelly, MailChimp
Live Optimization SessionJustine Jordan & Erin King, Litmus
Submit your emails for review, soliciting tips from the audience and our speakers. You'll get plenty of A/B testing suggestions, quick wins, optimization tips, and other advice to take back to the office. It promises to be fun, fast-paced and full of insight!
Deliverability Myth BustingLen Shneyder, SendGrid
General SessionStay tuned for session information.
Designing for Emotion in EmailKevin Mandeville, Litmus
Conference Day 2: Breakout Sessions
Sessions coming soon
Choose between two tracks of content on Day 2. You can switch at any time, and all sessions will be recorded. Sessions in the marketing track will focus on incremental design testing, personalization, behavioral-based messaging, and more.
Sessions coming soon
Choose between two tracks of content on Day 2. You can switch at any time, and all sessions will be recorded. Sessions in the design & development track will focus on data-driven email development, tips for streamlining email development processes, accessibility in email, and more.
The Park Central Hotel San Francisco serves as both the conference venue and hotel for attendees.
More questions? Send a note to email@example.com. We’re happy to help!
A regular session pass includes access to sessions on Thursday afternoon and Friday; breakfast, lunch, and plenty of coffee and snacks each day; plus admission to the evening event.
Workshop passes also includes lunch on Thursday, and the workshop you selected.
No. Workshops are available as a package purchase with a regular session ticket.
No. Workshops are only available as part of regular conference registration.
A small number tickets are available through Patron giveaways—more details will be available on the Litmus blog.
Most sessions at the San Francisco event will be recorded, and attendees will receive session recordings after the event. Workshops are not recorded. There are no plans to live stream the San Francisco event, however some sessions from Boston may be available for live stream. Keep checking back for more information.
The San Francisco conference features a half day of single-track general sessions followed by a full day of marketing and development breakout sessions, community and speaker networking opportunities, and more. Three optional pre-conference workshops are also available for an additional cost.
Thursday, September 21st—Optional Workshops: Three optional workshops are available. All workshops will take place from 8am-12pm, and include lunch.
Thursday, September 21st—General Sessions: The conference kicks off at 1pm with a single track of general sessions which will run until approximately 5pm.
Friday, September 22nd—Conference Day 2: Breakfast begins at 8am and the conference kicks off at 9am with two tracks of breakout sessions, which will run until approximately 5pm.
Sessions are generally 30 minutes long, and will cover a variety of topics on email marketing and email development. Attendees can attend sessions across both tracks and can switch tracks at any time. All sessions are recorded and distributed to attendees after the event. Not sure what to expect? Take a look at last year's agenda.
You’re a curious bunch! Send a note to firstname.lastname@example.org. We’re happy to help!
Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.
|Event Date||August 2 - 4, 2017||August 29 - 30, 2017||September 21 - 22, 2017|
|Event Venue||Westin Boston Waterfront||etc.venues 155 Bishopsgate||Park Central Hotel|
|Number of Workshops||4||3||3|
|Tracks of Content||3||2||2|
|Days of Content||2||1.5||1.5|
|Number of Attendees||600||300||300|
Get your Litmus Live ticket before they sell out. Questions? Email email@example.com.