Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics

2017 Session Highlights

Get an idea of what to expect at Litmus Live 2018! Check out the 2017 conference agendas and speakers.

	Optional Workshops
Workshops available in select cities	Troubleshooting Email Like a Pro Jason Rodriguez, Product Manager at Litmus Jaina Mistry, Email Marketing Specialist at Litmus Targeted Emails & Lifecycle Messaging Strategies Chad White, Research Director at Litmus Advanced Responsive Email and Layouts Kevin Mandeville Product Manager at Litmus

Optional Workshops

Workshops available in select cities

Troubleshooting Email Like a Pro

Jason Rodriguez, Product Manager at Litmus Jaina Mistry, Email Marketing Specialist at Litmus

Targeted Emails & Lifecycle Messaging Strategies

Chad White, Research Director at Litmus

Advanced Responsive Email and Layouts

Kevin Mandeville Product Manager at Litmus

	Boston
Breakout sessions	Overcoming Impostor Syndrome Kathryn Grayson Nanz, G3 Communications How to Plan SMAARRRT Lifecycle Emails Janet Choi, Customer.io Data-Driven Design: Intelligently Applying Best Practices Logan Baird, Emma How to Run a Successful Email Planning Workshop Lindsay Brothers, Indeed Branding in a Box: How to Translate Your Brand into Email Belinda Blakley, Ross University School of Veterinary Medicine Putting Data to Work in Email Marketing Jessica Best, Barkley Developing Emails Using CSS Grid Elliot Ross, Action Rocket Email Workflow Insights (Part I): Production Cycles, Tools, and QA Chad White, Litmus Liz Zaretsky, Freelance Email and Digital Strategist (formerly Hillary for America) Kristina Moy, TimeTrade Chris Clemente, Medscape WebMD Recovering from Fallen Engagement and Dusty Records Aime O'Keefe + Lauren Hartog, Discover The Palm Beaches Email Workflow Insights (Part II): Planning, Approvals, and Interventions Chad White, Litmus Liz Zaretsky, Freelance Email and Digital Strategist (formerly Hillary for America) Kristina Moy, TimeTrade Chris Clemente, Medscape WebMD Email’s Role in Cross‑Channel Orchestration Matt Vollmer, Listrak Marketing Track Deliverability Myth Busting, Practical Advice From the Trenches Len Shneyder, SendGrid Email Delivery—What a Process! Eric Ross, Progressive Insurance From {{me.name}} to {{you.name}}: Experimenting with Personalization Vicky Ge, Amazon Email as Art: Taking Email Design to the Next Level Sam Beddoes, Action Rocket Solutions for Digital Marketing in Regulated Industries Kiere Shaffer, Everyday Health Catching Up With Consumer Trends: B2B Email Marketing Melanie Kinney, G3 Communications Solving Outlook 120 DPI Scaling Issues with Hybrid Emails Courtney Fantinato, Mark's Getting Started with Interactive Email Alice Li, Shutterstock What We Learned Completely Rebuilding Our Onboarding Flows Micaela Wright, Lucid Software Enterprise Solutioning Using Loops and Automation Nick Goldsberry, Salesforce Marketing Cloud The Path Forward (without the Pitfalls) with Preference Centers Lauren Kremer, ProQuest Automating Your Email Development Cycle Jeremy Peter, meltmedia There’s No I in Campaign: How to Make Your Emails Work Together Marli Mesibov & Jon Mackin, Mad*Pow

Boston

Breakout sessions

Overcoming Impostor Syndrome

Kathryn Grayson Nanz, G3 Communications

How to Plan SMAARRRT Lifecycle Emails

Janet Choi, Customer.io

Data-Driven Design: Intelligently Applying Best Practices

Logan Baird, Emma

How to Run a Successful Email Planning Workshop

Lindsay Brothers, Indeed

Branding in a Box: How to Translate Your Brand into Email

Belinda Blakley, Ross University School of Veterinary Medicine

Putting Data to Work in Email Marketing

Jessica Best, Barkley

Developing Emails Using CSS Grid

Elliot Ross, Action Rocket

Email Workflow Insights (Part I): Production Cycles, Tools, and QA

Chad White, Litmus Liz Zaretsky, Freelance Email and Digital Strategist (formerly Hillary for America) Kristina Moy, TimeTrade Chris Clemente, Medscape WebMD

Recovering from Fallen Engagement and Dusty Records

Aime O'Keefe + Lauren Hartog, Discover The Palm Beaches

Email Workflow Insights (Part II): Planning, Approvals, and Interventions

Chad White, Litmus Liz Zaretsky, Freelance Email and Digital Strategist (formerly Hillary for America) Kristina Moy, TimeTrade Chris Clemente, Medscape WebMD

Email’s Role in Cross‑Channel Orchestration

Matt Vollmer, Listrak

Marketing Track

Deliverability Myth Busting, Practical Advice From the Trenches

Len Shneyder, SendGrid

Email Delivery—What a Process!

Eric Ross, Progressive Insurance

From {{me.name}} to {{you.name}}: Experimenting with Personalization

Vicky Ge, Amazon

Email as Art: Taking Email Design to the Next Level

Sam Beddoes, Action Rocket

Solutions for Digital Marketing in Regulated Industries

Kiere Shaffer, Everyday Health

Catching Up With Consumer Trends: B2B Email Marketing

Melanie Kinney, G3 Communications

Solving Outlook 120 DPI Scaling Issues with Hybrid Emails

Courtney Fantinato, Mark's

Getting Started with Interactive Email

Alice Li, Shutterstock

What We Learned Completely Rebuilding Our Onboarding Flows

Micaela Wright, Lucid Software

Enterprise Solutioning Using Loops and Automation

Nick Goldsberry, Salesforce Marketing Cloud

The Path Forward (without the Pitfalls) with Preference Centers

Lauren Kremer, ProQuest

Automating Your Email Development Cycle

Jeremy Peter, meltmedia

There’s No I in Campaign: How to Make Your Emails Work Together

Marli Mesibov & Jon Mackin, Mad*Pow

	London
Breakout sessions	Overcoming Impostor Syndrome Kathryn Grayson Nanz, G3 Communications Accessibility in Action: The Challenges and Opportunities of Implementation Paul Airy, Beyond the Envelope Finding The One: Tips and Tricks for Choosing the ESP of Your Dreams Victoria Smith, routesix Email as Art: Taking Email Design to the Next Level Sam Beddoes, Action Rocket What You’re Missing in A/B Testing Jonathan Pay, Holistic Email Marketing The Future of Images in Email Mark Robbins, Rebel Emoji... or eNOji? What Actual Science Says About Subject Lines Jasper Pye, Phrasee The Great Mess of Alternative Text Rémi Parmentier, Tilt Studio The New GDPR: Are You Prepared? Rosa Hafezi, eco Copywriting for Email Stuart Clark, Red C How To Discover the Real Impact of Your Email Campaigns Jakob Carstens, Funding Circle Drop Calc: A New Responsive Layout Method Gyula Németh, EDMdesigner 5 Things I Learned About Relevancy From Sending 53 Million Emails Becs Rivett-Kemm, Conversio Lotus Notes in a Responsive World Susanne Koenig

London

Breakout sessions

Overcoming Impostor Syndrome

Kathryn Grayson Nanz, G3 Communications

Accessibility in Action: The Challenges and Opportunities of Implementation

Paul Airy, Beyond the Envelope

Finding The One: Tips and Tricks for Choosing the ESP of Your Dreams

Victoria Smith, routesix

Email as Art: Taking Email Design to the Next Level

Sam Beddoes, Action Rocket

What You’re Missing in A/B Testing

Jonathan Pay, Holistic Email Marketing

The Future of Images in Email

Mark Robbins, Rebel

Emoji... or eNOji? What Actual Science Says About Subject Lines

Jasper Pye, Phrasee

The Great Mess of Alternative Text

Rémi Parmentier, Tilt Studio

The New GDPR: Are You Prepared?

Rosa Hafezi, eco

Copywriting for Email

Stuart Clark, Red C

How To Discover the Real Impact of Your Email Campaigns

Jakob Carstens, Funding Circle

Drop Calc: A New Responsive Layout Method

Gyula Németh, EDMdesigner

5 Things I Learned About Relevancy From Sending 53 Million Emails

Becs Rivett-Kemm, Conversio

Lotus Notes in a Responsive World

Susanne Koenig

	San Francisco
Breakout sessions	Overcoming Impostor Syndrome Kathryn Grayson Nanz, G3 Communications Not Just Pretty Numbers: Making Data-Driven Design Decisions Alex Kelly, MailChimp Deliverability Myth Busting, Practical Advice From the Trenches Len Shneyder, SendGrid Using Preheaders and Emojis to Make a Memorable First Impression Erin Alemdar & Emilyann Key, Whereoware Practical Tips for Designing, Running and Measuring Impactful Experiments Tyler Michel, Square Email Testing Strategies: Radical Redesign vs. Iterative Testing Janie Clarke, Indeed Data-Driven Design: Intelligently Applying Best Practices Logan Baird, Emma From {{me.name}} to {{you.name}}: Experimenting with Personalization Vicky Ge, Amazon Solving Outlook 120 DPI Scaling Issues with Hybrid Emails Courtney Fantinato, Mark's Building the Engagement Platform: A Step On Our Journey to Delight the Customer Jeff Sinclair, Atlassian Choose Your Own Adventure with Dynamic Email Marketing Brandon Young, Salesforce Design Yourself Out of Job: Get Your Marketers to Code Emails Tim Hartwick, Zurb Using Automation to Personalize the Customer Experience Bonnie Coombs, Prezi Design & Develop ADA Compliant Email Eddy Wong, Albertsons & Brandon Clark, MyWebGrocer Email Marketing Emergencies: A Survival Guide Sarah Esterman, Simple Localization at Scale Erin Turner, Udemy Breaking the Table: A Future-Forward Approach to Email Kevin Mandeville, Litmus