In our 2017 State of Email Creative report, we share 30 must-subscribe brands, based on more than 3,000 brand suggestions from more than 1,000 marketers. Here are the emails that email marketers love most…
We’re excited to announce the most recent addition to Litmus Email Previews: Libero. Libero was the first local provider to introduce a free webmail service to the Italian market—and Libero Mail still is a popular service today. See how Libero renders common email HTML elements in this blog post.
Email creative has its own unique constraints and opportunities that marketers must master to make the most of the channel. Based on our survey of more than 3,500 marketers, our second annual State of Email Creative report examines every facet of email creative strategy—from finding email inspiration and creating email brand guidelines to the popularity of various design elements and redesign schedules.
Knowing how your subscribers engage with your email isn’t just key for evaluating your email performance, but can also be a powerful driver of segmentation so you can send more targeted campaigns. Learn how to use Email Analytics data to improve your segmentation.
Only 62% of brands have email brand guidelines, which makes creating emails easier and faster. Here’s why you need to add email-specific guidance to your brand style guide and what exactly you should include.
In the 83rd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on designing in the browser, media query support on Android, bulletproof buttons, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Looking for email marketing jobs in the US? Canada? The UK? We tell you where the hotspots are, based on postings on the Litmus Community Job Board over the past year. We also look at how those hotspots have changed since 2015, plus the email marketing skills that are in demand.
In the 82nd episode of The Email Design Podcast, Kevin Mandeville and Jason Rodriguez answer recent questions from the Litmus Community in a rapid fire format, including topics on iOS Mail scaling fixes, rounded images in Outlook Windows, Gmail threading styling, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast.
Email designers and marketers live by the call-to-action. Unfortunately, many email clients disable images by default. If you’re relying on image-based CTAs, you’re in for trouble. Read on to learn about a better way: bulletproof buttons.
Email pixel art is the only defensive design technique that allows marketers to include pictures in their emails when images are blocked. We explain how to create them and the design and strategy issues to consider before using them.